Acoustic Guitar Construction

Today I bumped into a web site, wherein Mr Sheriff was describing his unique bracing schemes both for the top and the back. X-braced with substantial differences in tone bars. I don't have the experience to either see the inspiration behind his work, or the fallacies behind his work. Has anyone formed any reactions to the designs and their justification?

Thanks very much.

Nice looking guitars -- moderately priced, not sure everyone would agree with his assertions as to what's better or necessary, but salesmanship is part of the gig. The sound clips are so heavily processed who knows what they actually sound like in person? $.02